I designed and executed the YMCA’s 2024-2025 Winter Day Camp campaign, increasing program awareness and enrollment through engaging, multi-channel marketing materials.
To capture the spirit of Winter Day Camp, I combined bold typography, playful winter visuals, and original photography to convey a sense of fun and adventure, fostering an authentic connection with the audience. I developed a variety of print and digital assets, including flyers, posters, quarter cards, social media graphics, web banners, email blasts, and TV displays, ensuring consistent messaging across all platforms.
This campaign resulted in a 21.88% increase in enrollment across all three YMCA of the East Valley branches, achieving significant growth from the previous year.
YMCA of the East Valley | Digital & Graphic Designer
Software: InDesign, Lightroom, Illustrator, Photoshop
